How to Do Email Marketing

Marketing by email is different than marketing on a Web  page. It has to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close. 

Email marketing, on the other hand, has the benefit of a relationship and ongoing contact.

A great email title should jump off the page, grab a hold of your reader's attention and almost force them into opening the email. A poor title on the other hand will easily be skimmed over and lost. 

Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future.

With a poor welcome message, your reader may very well never open your emails again.


Index

Creating an Attractive "Hook" for Your Ezine

Finding Your Voice: How to Express Personality Online

How to Write Attention-Catching Titles

Opt-In Page Tips for Maximum Sign-Ups

Three Kinds of Emails You Can Use Over and Over

Tips for Successful Email Campaigns and Product Launches

The Art of Using Email to Sell

When and How Often to Email

Who to Use: Comparison of AWeber, iContact, and GetResponse

Writing Your Welcome Autoresponder


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