Marketing by email is different than marketing on a Web page. It has to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close.
Email marketing, on the other hand, has the benefit of a relationship and ongoing contact.
A great email title should jump off the page, grab a hold of your reader's attention and almost force them into opening the email. A poor title on the other hand will easily be skimmed over and lost.
Your welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future.
With a poor welcome message, your reader may very well never open your emails again.
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